Digital Marketer Exploring SEO, GEO & AI Search.
Hi, Iu2018m Yifan. a digital marketing practitioner with experience in e-commerce advertising, now expanding my skills into Google SEO, Generative Engine Optimization, and data-driven growth.
Performance marketing experience / SEO & GEO learning / WordPress projects
What I Focus On
Combining my marketing background with hands-on learning and real projects.
Google SEO
Learning technical SEO, keyword research, and content optimization.
GEO & AI Search
Exploring AI-driven search visibility and emerging opportunities.
Digital Marketing
E-commerce advertising, campaign optimization, and data analysis.
WordPress
Building and optimizing websites for real-world SEO experiments.
My Learning Journey
A step-by-step process from marketing to SEO, documented in public.
Build My Website
Set up my domain, hosting and WordPress, and build a clean site structure.
Learn Google SEO
Study keyword research, on-page SEO, technical SEO, and Search Console.
Explore GEO & AI Search
Understand AI search behavior and ways to improve content discoverability.
Measure & Improve
Publish experiments, analyze results, and document lessons learned.
Featured Projects
A combination of real marketing experience and ongoing SEO projects.
E-commerce Advertising Campaign Optimization
Campaign structure, creative testing, audience targeting, and performance analysis.
Building My First SEO-Focused Website
A hands-on project documenting the process from setup to content optimization and search indexing.
Latest From My Blog
Sharing what I learn, what I try, and what I discover.
Why I'm Learning SEO and GEO as a Digital Marketer
My motivation, goals, and how my marketing background supports this new journey.
How I Built My First WordPress Website
A step-by-step guide to domain setup, theme selection, and essential plugins.
What Is GEO? My Notes on AI Search Optimization
Key concepts and an introduction to AI-driven search visibility.